Another busy month at BroadView. We  worked with our graphics teams on a piece for BT, where we created a  3D  introduction to a new customer retention tool and  worked with  Alliance Bernstein creating a short animation to sit on  their German web sites.  We went on location too and produced a scholarship benefit driver for Mill Hill school and then took the crew off to Birmingham to film the CoFunds Q3 Economic Forum.  Not wishing to leave our studio team kicking their heels, Cofunds asked us to film their Round Table Discussion on the Transition to fees and what this means in Practical terms for advisers. So on one of the hottest days of the year we took over studio 1 at Waterloo Studios and with Paul McMillan in the chair we filmed the discussion.

https://www.cofunds.co.uk/logon/logon.aspx

WLondon BroadView WebPresenter goes live!

http://www.sheratonmilanmalpensa.com/clubroom.html

BT Business Direct WebPresenter goes live!

http://www.businessdirect.bt.com/learn-more/networking-and-communication/bt---cisco---the-ultimate-unified-communications-partnership-10054.html

BroadView has just produced a series of reports for B2B Marketing from its European CMO Conference, which took place in Paris in June.

Google’s B2B specialist Richard Robinson identified online video as one of the three megatrends the company has identified as the focus for marketers. To find out what the others are, view a report into Richard’s comments here.

David Burnand, who heads marketing at Siemens, spoke of the need for a long idea as well as a big idea. You can get a briefing on this here.

And to watch an event overview you can click here.

The day before the conference, BroadView MD Stuart Maister spoke at the global gathering of the BBN Business network, the organisation which sponsored the conference. He explained them how BroadView views the role of video in the B2B buying cycle and showed them examples of work to illustrate the ideas.

The main theme of the conference is: "Grand Designs: Constructing your digital brand architecture"

• Is ‘marketing strategy’ now being driven solely by the latest digital channels on offer?
• Is the tail wagging the dog?!

With the number of new digital marketing channels growing rapidly, even with taking away traditional marketing, what do you back? What is the optimal mix?

BroadView will be attending the event and are filming interviews with both speakers and delegates.

To arrange a meeting with BroadView’s MD, Stuart Maister, please email info@broad-view.com.

We received two awards from the digital marketing organisation Econsultancy and two from the visual communications trade body the IVCA.

We’re shortlisted in the NMA’s Travel category for our work helping Virgin Holidays increase its sales of Upper Class tickets by 30%. Our WebPresenter, Natasha, appeared on the flight tickets page to suggest consideration of Upper Class, and then humanised the purchase process by warmly explaining the benefits of upgrading.

The same project won the Econsultancy Award for Innovation in Rich Media and was shortlisted in the E-commerce category.

We won two awards from the IVCA for our ‘Safe or Lucky?’ health and safety video for National Grid.

BroadView Managing Director Stuart Maister said: “We’re delighted to be on such a good run of awards. Most importantly, the latest recognition for the Virgin Holidays project is further proof of the effectiveness of the WebPresenter service in converting customers online and providing a virtual salesperson.”