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New alliance offers total video solution for media relations
Tuesday September 15th 09
Glide Technologies, the leading provider of PR and Communications web-based software, is joining forces with BroadView, to offer clients a total video communications package.
Glide’s new video features.
Glide has enhanced the video capabilities of its product as a result of client feedback and the changes in the media industry. Clients with a Glide powered online media centre can now add video clips throughout the site and store them in the resource library - either streaming or as downloadable files (click here to watch a demo). They can also enhance the impact of press releases by adding multiple videos to press releases.
By using video clips on the online media centre and within press releases, PR and Communications teams can enhance their engagement with not only the traditional press, but also the blogger community and social media audience, who are becoming more and more important to media relations teams.
Broad View - video for journalists, by journalists.
With a strong TV news background, BroadView is perfectly placed to consult with Glide’s clients – new and existing – to help clients fully integrate video content into their PR strategy. Video is produced in formats which can be reused by media and blogger sites, the broadcast media and other target audiences. A lot of PR can now be virtualised through the use of online press conferences and webcasting of events, and this can all be delivered via the Glide media platform.
Sam Phillips, MD of Glide Technologies, said:
“Glide is committed to ensuring that its clients get the most out of the system, and to adding value where we can. The partnership with Broad View is a great way of providing an enhanced service to our clients. We’re really excited to see the results!’
Stuart Maister, MD of BroadView, said:
“There is now a real appetite for video content from all PR targets. BroadView is well positioned to offer advice, strategy and full production services and Glide Technologies can ensure that distribution is easy and efficient. This is a key part of our strategy to help clients fully leverage their video content across all platforms and audiences.”
Glide and Broad View will be announcing the partnership at a breakfast event being held at the CIPR on Sept 15th, ‘How to integrate video into your communications strategy’.
Both Sam Phillips and Stuart Maister will be speaking at the event.
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