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Marketing and Branding Heavyweight Twivy joins BroadView as a Senior Consultant
Tuesday March 16th 10
Paul Twivy has over 30 years’ experience at the highest levels of the advertising and marketing industry, and is now working with BroadView as a Senior Consultant. He’s been Deputy Chairman of J.Walter Thompson, Group CEO of Bates Dorland, Marketing Adviser to the BBC and Chief Strategic Planning Officer in EMEA of McCann Erickson. He’s a Board Director at The Partners, WPP’s highly-decorated Branding agency.
Now he’s helping BroadView develop and deliver its brand storytelling strategies using video communication, which he sees as ‘the new advertising.’
At the age of 26 Paul co-founded what became a top 10 ad agency; he’s helped over 200 brands with their marketing; he founded one of the first integrated communications agencies, Circus; and he’s been heavily involved in major charity projects from Comic Relief to the Big Lunch, where he is currently Managing Partner. Way back he began his career comedy scriptwriting with people such as Ian Hislop and Chris Tarrant.
So why has Twivy decided to work with BroadView now?
“I think that video storytelling is already important and is at a very interesting stage of development, potentially going from a tactical fad into something more mature and strategic. YouTube has now become the second largest search engine in the world. Companies are looking at how they can make their web strategy more compelling and video is moving centre stage.
A lot of my life has been spent on the art of the 30sec/ 60sec commercial and conversely at the BBC on researching and marketing 30 to 60 minute programmes. Between the two is the art of the 3-5 minute video and now it’s really coming into its own.
What attracts me to Broadview is that BroadView wants to lead an intelligent, strategic use of video. This goes beyond production into careful planning - almost media planning - and a move towards looking at video as a major corporate asset. This means proper archiving and redeployment of video assets so that they hit different audiences in different ways. This is a much more sophisticated approach to the medium and more like the kind of thinking I’m used to from my advertising background.”
Paul will be involved in new business activity with BroadView with a new focus on challenger brands as well as the company’s portfolio of blue chip corporates. He’ll also be available to key clients as a marketing strategist to help develop programmes of content production to support external and internal engagement strategies.
BroadView Managing Director Stuart Maister is excited about the new collaboration.
“What’s already clear from our work with Paul is that he’s elevated our thinking and pushed us to be more challenging of our clients. We’ve always regarded ourselves as an agency with a clear point of view about the use of web video, but he’s ensuring we apply some of the creative disciplines of an Ad Agency or Brand Consultancy to the way we develop our solutions.
Paul has a very big view of the role of video storytelling in the marketing mix, and his involvement with BroadView will ensure we are able to engage at the highest level with leaders who share this perspective.”
As well as working with BroadView Paul has senior roles at The Partners, The Big Lunch and runs his own consultancy: Twivy Consultancy Ltd.
If you would like to arrange a meeting with Paul about potential work with BroadView, please email .(JavaScript must be enabled to view this email address)
could you please ask Paul Twivy to drop me his contact details.
Thank you.
Pierre
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By Eid Facebook Statuses on October 14th 2011
Twivy is a highly respected man in the SEO circles. And he is right about youtube being the next wave of advertisement medium. Youtube currently outranks Bing and Yahoo for search, and it consistently ranks as one of the most viewed websites per day. This opens up a whole new avenue for social media marketing.
By Sue Cooper on October 20th 2011
Who is current CEO of yahoo india , what is his email id and what is his contact no ?
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