How to Humanise Your Website User Journey

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How to Humanise Your Website User Journey

Tuesday March 16th 10

Take your website from 2D to 3D, from passive to active by getting yourself a WebPresenter.

This month BroadView launch our WebPresenter service. We think it's a smart and innovative way to humanise your customer web experience and engage in a friendly, helpful and informative way. Most importantly though: it can really improve your conversion to sign ups and sales.

The WebPresenter service isn't all about people either. We can make jugglers, fireworks or a herd of elephants appear. The only limits are your imagination... oh and brand relevance.

This is innovative video overlay technology, which enables us to put moving images across your site without any impact on your website infrastructure. It makes your site really come to life, with people and images leaping out of the screen.

When using a WebPresenter some of the things we think are key in getting it right are:

Opting in or out of the engagement with the WebPresenter is very important. Engage with those who want to engage only.
Presenters need to be professional and genuinely natural and engaging.
Get your script right and provide relevant advice in bite size chunks. Don't be boring.
Give timely advice at relevant parts of the customer experience.
Steer, up sell, cross sell, encourage to respond, but be friendly not salesy.

Make sure the presenter and content is relevant to your brand, enhances the customer experience and naturally extends the journey. Get it right and your customer will be more informed, more engaged and it'll show in your stats and sales figures.

Imagine you have a complicated product. How much easier to have a person explain how it works than long reams of text. If you have a celebrity sponsor, how cool to have them appear on screen to talk direct to your website audience. Is your company founder very passionate about your products or services? Get him (or her) to enthuse on screen. There are so many possibilities.

WebPresenter on the ACCA website

We created a WebPresenter recently for the ACCA website, here's what the Marketing Manager had to say;

"We wanted to bring some life to some necessary but involved requirements our trainees have to follow. Using Web presenter seemed like a good way to tell trainees what they have to go and help them navigate the resources available. We're hoping it will lead to more visitors, greater time spent on pages and ultimately greater levels of engagement with ACCA"

To see more about WebPresenter you can contact us or come along to a lunchtime event we are planning for 20^th May

Please email .(JavaScript must be enabled to view this email address) for more information

More info on WebPresenters.