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Exclusive coverage from the Copenhagen Climate Summit
Tuesday March 16th 10
Broadview enabled PwC to report exclusively from the Copenhagen Summit reporting from the heart of the debate with worldwide experts representing all the major markets. 12 specialist video reports were filmed over 3 intense days and broadcast to their clients and a wider international audience.
MD Stuart Maister led the team with senior producer Nicholas Walton working in a hotel next to the conference venue. It was not the easiest of projects as Stuart says "It was bitterly cold, the transport infrastructure had almost ground to a halt, protesters were everywhere and logistically it was horrendous. But despite all that it was ultimately satisfying to be reporting from the heart of a major global event on behalf of such a significant global organisation."
PwC had experts from all the key markets talking part commentating, speaking and interviewing key people involved. They see sustainability as a massive issue but also a huge business opportunity for the necessary auditing of behaviours of companies and countries. New forms of sustainable energy and other green businesses also present a great opportunity for their clients. Sean Lucy from the Australian National Bank comments "There is no shortage of capital for this kind of activity and in fact there are pools of capital that are attracted to solving the problem."
The experience is best summed up by the closing comment from Richard Gledhill, Head of Carbon Markets and Climate Change Services from PwC:
"The business community is going to have to step up to the plate. Investing in the future, investing in clean technology, changing the way they run their businesses, changing the way they respond to carbon markets, to policy, to regulation. This is going to transform the business climate over the next 10 years."
Watch highlights from PwC at the Copenhagen Summit.
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