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How to effectively integrate video into your communications strategy
This week was a good week for BroadView. We announced our partnership with Glide Technologies, who provide complete press office software for major organizations and have just added a fantastic video capability to their platform.
The video above is in a highlight piece of the event hosted by Glide Technologies to explain to communications professionals how to integrate video in their communication strategy creating truly multimedia story releases.
Of course the concept of a press release is incredibly outmoded. Who are the press now? An enormous question and I suspect any reader of this blog will know what I mean by it. The point is of course that communicators are now seeking to engage a wide variety of content outlets who are important to their target audiences. These include mainstream media plus bloggers, online communities and more targeted media. Add to that the many direct channels, such as YouTube, in which communicators will distribute their content directly for the audience to see, and the world is more exciting but more complex.
When it comes to video the possibilities have simply expanded enormously in a short period of time. Large organizations are now video publishers as well as distributors of video content for others to use and feature. Glide provides a way of pulling all of this content together in one place so that it can be more effectively deployed and accessed by those who want it.
To continue to read and eventually comment this blog piece written By Stuart Maister please click here.
