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Event On Demand & Webcast
Sony’s investment in a huge consumer electronics show, IFA, reached many more people through webcasts, blogger videos, broadcaster footage and online video reports from BroadView. Over 1000 journalists and bloggers watched the press conference webcast; our 18 blogger videos were featured on sites across the web resulting in measurably more buzz for Sony online than for its competitors as measured by searches and mentions; Sony’s product launches were broadcast across Europe; employees who weren’t there got a feel for the excitement of Sony’s activity and the level of its investment in the marketplace
