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Digital Dashboard to monitor web TV usage
BroadView has launched its digital dashboard – setting new standards in monitoring return on investment in web TV.
Growing pressure on business travel budgets and environmental concerns are behind an increase in the use of web TV. More and more businesses are turning to the medium as a means of sharing events with a wider audience, showcasing people and products, educating their marketplace and bringing to life internal communication programs.
Through a series of questions the dashboard helps clients set their web TV objectives, enabling an accurate evaluation of broadcast campaigns to be made. The results of clickthroughs, engagement and any calls to action are represented in a series of dials and commentary which is viewable via the web.
“Many industries use real time dashboards to monitor the performance of critical systems such as IT and infrastructure,” says BroadView director, Jake Ward “Now clients can use the same methodology to monitor the effectiveness of their web video content, identifying and tracking the Key Performance Indicators as part of their project evaluation.
“BroadView firmly believes that this form of communication is a hard-headed business tool, not a fluffy piece of content, and we’re determined to partner our clients in making sure it’s delivering real world outcomes.”
The dashboard can significantly improve the way businesses drive a wide range of communications projects, as National Grid has already discovered. The international electricity and gas company, which employs over 27,000 people in the UK and US, is using the technology to collate data from its periodic communications staff survey. Amy Atwood, Head of Leadership Communications at
National Grid, says “The digital dashboard shows us clearly which areas of communication are having the most impact and tracks how staff perceptions are changing.”
