We have won three awards for this project for Virgin Holidays, which has uplifted sales of Upper Class tickets by 30% and gave them a 50:1 RoI within 3 months.
Our WebPresenter, Natasha, suggests to customers they consider upgrading their flight – then when they look at the Upper Class page, she takes them through the benefits in a warm and friendly way. She is dressed as a Virgin Concierge and so she delivers the Virgin experience while upselling prospects.
Chris Roe, Virgin Holidays Sales & Distribution Director, says: “This has proven the value of humanizing the online buying experience using video. Instead of being faced with simply a form to complete, or an option to click, our customers are instead able to interact with the Virgin Holidays brand in a more engaging way.