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Santander
If you saw on TV the Santander announcement about rebranding Abbey, Alliance & Leicester and Bradford & Bingley, BroadView was involved. We helped them use the web and TV news to tell their story to employees, customers and the public.
We produced two online video presentations by the senior leaders explaining the what and how of the decision, and we developed a high impact video to bring the announcement to life. These were all on the intranet and on a new Santander portal for customers.
We also produced broadcast quality footage – B roll – and distributed this to TV news on the day as part of a proactive briefing strategy. Result: blanket news coverage all day long.
Anthony Frost, Head of Corporate Communications, said: “BroadView brought to the project high level strategy, strong creative ideas, turned around a lot of content very quickly, delivered very strong project management skills and a willingness to work very hard in an intense situation. The quality of their engagement with our most senior leaders made a big difference to the performance they gave both in the virtual presentations and on TV and radio. The result is that our employees and customers feel well informed and have seen and heard the news in a dynamic manner.”
