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Marks & Spencer
It’s a five year plan, costing £200 million and it’s described as the most progressive project of its kind by a UK Retailer. Marks & Spencer asked BroadView to help tell the story of Plan A.
The challenge was to break down the key aspects of Marks and Spencer’s quest to be the store of choice for customers who wish to shop in an ethically responsible way. BroadView gathered the people behind the 100 point plan to simply tell the story on both the company’s intranet and on the corporate website. Over three days, we filmed a series of interviews with Chief Executive Stuart Rose and his team.
BroadView created five short films based on the five key areas of Plan A. These films focused on climate, waste, raw materials, fair partnerships and health. The senior managers tasked with delivering the Programme explained directly how they intended to do so.
There were 10,000 viewings of the content. Plan A has been warmly received by campaigning groups, while city analysts believe many more high-street retailers will be forced to follow suit.
