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ACCA
ACCA is the global accountancy body with over 440,000 members and students in 160 countries.
The ACCA wanted to herald a new era of communication with its worldwide membership body and enable the new CEO to be seen and heard by staff and members in geographical dispersed locations. In line with the ACCA's desire to become a more interactive brand, BroadView produced a series of projects aimed at revolutionising the way in which the ACCA communicates with its target audience.
Highlights of the strategy include:
- producing the first ever webcast from the Bank of China, Hong Kong. producing an online video briefing for ACCA staff by the CEO.
- engaging members around the world through regular virtual seminars with the CEO.
- producing highlights reports from major ACCA conferences across four continents and most recently adding a string of programming for student members.
Taken together, these productions have become an integral part of the ACCA's planned communication as a global brand that seeks to utilise the latest technologies, fully engaging members and staff and gaining real-time feedback in the process.
