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Glide Technologies, the leading provider of PR and Communications web-based software, is joining forces with BroadView, to offer clients a complete video communications package.
Video is increasingly a key component in any media relations tool kit, and Glide’s mission is to help clients maximise the value of their video assets by partnering with BroadView as part of its ongoing commitment to service.
Glide’s exciting new video features.
Glide has enhanced the video capabilities of its product based on client feedback and changes in the media industry. Clients with a Glide powered online media centre can now add video clips throughout the site and store them in the resource library - either streaming or as downloadable files. The impact of press releases can also be boosted by the integration of one or a multiple number of videos .
By using video clips on the online media centre and within press releases, PR and communications teams can connect up more with not only the traditional press, but also blogger and social media communities – increasingly relevant to media relations teams.
BroadView - video for journalists, by journalists.
With a strong TV news background, BroadView is perfectly placed to help Glide’s new and existing clients integrate video content into their PR strategy. Video is produced in formats which can be reused by media and blogger sites, the broadcast media and other target audiences. A lot of PR can now be virtualised through the use of online press conferences and webinars, all delivered via the Glide media platform.
Sam Phillips, MD of Glide Technologies, said:-
“Glide is committed to ensuring that its clients get the most out of the system, and to adding value where we can. The partnership with BroadView is a great way of providing an enhanced service to our clients. We’re really excited to see the results!’
Stuart Maister, MD of BroadView, said:
“There is now a real appetite for video content from all PR targets. BroadView is well positioned to offer advice, strategy and full production services and Glide Technologies can ensure that distribution is easy and efficient. This is a key part of our strategy to help clients fully leverage their video content across all platforms and audiences.”
About Glide Technologies:
Glide Technologies is the leading provider of web-based software to help the PR and Communications industry. The platform comprises a front end online media centre, fully branded and integrated with the client’s corporate site, and a suite of integrated back-office tools, including press release distribution, media contacts, journalist relationship management and detailed analysis. Glide is used by companies who want to enhance the performance of their media relations effort, particularly to increase effectiveness and drive efficiency in the current climate.
Glide’s client base is made up of industry leading UK and international companies, such as O2, Sony Europe, John Lewis, Barclays, GlaxoSmithKline, eBay, Sainsbury’s, npower and the Government’s news distribution service.
