Lots of noise. Information overload. No time to digest. Snacking on news and ideas. Full inbox.
Sound familiar? Guess what – it’s the world your customers live in too. As do your colleagues, employees and investors.
BroadView helps its clients cut through the noise. So that your important audiences are interested, engaged, educated – and, if they are customers, they buy.
We do it in two ways.
StoryBuilding: we work with large B2B organisations to articulate and sharpen their go to market story. The result: better sales decks and a narrative framework which makes marketing more effective. This is consulting work based on journalistic principles which can be applied to propositions and initiatives, product sets, campaigns – or to the business as a whole. Click here to find out more.
Video services: since 2001 we have produced hundreds of videos for many different companies for a wide variety of purposes. They all have some things in common. High production standards. Sharp journalistic storytelling. A planning process which looks at the strategic framework for the video production so that it fits into the bigger picture. And account management which means we work closely with our clients as trusted advisers.
And we now offer personalised video production – every customer gets their own video.
BroadView is helping BT Wi-fi make its customer conversations more strategic so that they understand the full value it brings.
B2C gives its best customers a gold card and special privileges. What do B2B marketers provide for their best customers?
As a TV reporter I was always trained to get to the point, quickly. I had to turn a complex situation into a minute’s report, and make it interesting and relevant to the audience so that they wouldn’t switch off.
This is storytelling in the raw. Fast paced events packaged at speed for an impatient audience. Sound familiar?