Lots of noise. Information overload. No time to digest. Snacking on news and ideas. Full inbox.
Sound familiar? Guess what – it’s the world your customers live in too. As do your colleagues, employees and investors.
BroadView helps its clients cut through the noise. So that your important audiences are interested, engaged, educated – and, if they are customers, they buy.
We do it in two ways.
StoryBuilding: we work with large B2B organisations to articulate and sharpen their go to market story. The result: better sales decks and a narrative framework which makes marketing more effective. This is consulting work based on journalistic principles which can be applied to propositions and initiatives, product sets, campaigns – or to the business as a whole. Click here to find out more.
Video services: since 2001 we have produced hundreds of videos for many different companies for a wide variety of purposes. They all have some things in common. High production standards. Sharp journalistic storytelling. A planning process which looks at the strategic framework for the video production so that it fits into the bigger picture. And account management which means we work closely with our clients as trusted advisers.
And we now offer personalised video production – every customer gets their own video.
One of the big winners from this election campaign is the man behind the Conservative party campaign strategy, Lynton Crosby. And now we’ve drawn back the curtain we see that the Wizard of Oz – he’s Australian – was pulling real levers that led to real outcomes. Businesses can learn a lot.
Video can do something very powerful: it can take prospects behind the scenes in a place they might not otherwise go. They can meet some of the people who will deliver the service. And they can understand the benefits on offer. All in a few minutes.
If you can’t find the perfect case study, create your own. We did that with Ian Carter of BTGS and James Porter of IT Services when they wanted to bring to life their presentation of the optimal bank customer journey, using all the channels which all end users now demand.